Executive Summary
The Challenge
Monarq Asset Management is an institutional digital asset manager seeking to enhance allocator visibility and streamline engagement in a competitive market.
The Solution
By building a profile on Crypto Insights Group, leveraging benchmarking across the digital asset fund universe, and adopting FirmIQ™, the platform’s operational due diligence framework, Monarq presented its strategy and operational discipline in a format allocators could evaluate quickly and confidently.
The Results
Allocators and institutions began engaging with Monarq directly through Crypto Insights Group within weeks of launch. The combination of standardized profiles, benchmarking, and FirmIQ™ insights supported stronger engagement and faster diligence conversations.
The Takeaway
Crypto Insights Group amplifies the strengths of professional managers by combining allocator-first profiles, benchmarking, and operational readiness tools that raise visibility and create efficiencies in allocator engagement.
About Monarq Asset Management: Professional and Allocator-Focused
Monarq Asset Management, formerly MNNC Group, is a multi-strategy digital asset investment manager focused on generating consistent, risk-adjusted returns across market cycles. Led by former executives from LedgerPrime, Tower Research, and BlockTower Capital, the team brings deep expertise in quantitative trading, volatility strategies, and digital market structure. Grounded in both delta-neutral and directional approaches, Monarq applies a disciplined, data-driven framework that integrates institutional-grade financial rigor with native blockchain infrastructure to meet the standards expected by professional allocators.
For Monarq, professionalism and readiness were already in place. The goal was to extend allocator reach efficiently and present those strengths in a consistent, comparable format across the fund universe.
The Industry Context: Allocators Prioritize Efficiency and Comparability
Institutional allocators review dozens of funds, each with unique formats and materials. While professional managers like Monarq can provide detailed information directly, allocators increasingly seek standardized formats that allow them to evaluate funds side by side.
This shift is not about questioning credibility but about improving workflow efficiency. Managers who make their information accessible in allocator-friendly formats position themselves to accelerate conversations and stand out among peers.
The Crypto Insights Group Partnership: Extending Visibility Through Profile, Benchmarking, and FirmIQ™
By joining the Crypto Insights Group platform, Monarq Asset Management amplified its allocator presence. The firm’s investment strategy and operational framework were displayed in a standardized format that allocators already used for comparative reviews.
Benchmarking across more than 300 digital asset funds and SMAs provided context, showing how Monarq’s approach and performance compared to peers. This comparative view enhanced Monarq’s positioning without requiring the team to repackage materials for each allocator.
FirmIQ™, the platform’s operational due diligence framework, gave allocators a structured view of Monarq’s custody, compliance, valuation, governance, service providers, and continuity planning. For Monarq, FirmIQ™ complemented existing processes and translated them into a language allocators could understand and evaluate easily.
“Crypto Insights Group made it easier for allocators to understand how we operate and where we fit within the broader digital asset landscape. Benchmarking and FirmIQ™ translated our infrastructure and risk framework into a language allocators already use, which ultimately made diligence faster and more productive.”
-William Purdy
Director of Business Development, Monarq Asset Management
Implementation and Results: Allocator Discovery in Weeks
Monarq’s profile on Crypto Insights Group showcased the same professionalism and operational rigor it brings to allocator meetings, but in a format that was instantly accessible. Allocators could review Monarq’s information alongside other managers, compare benchmarks, and assess operational practices through FirmIQ™ in a single view.
Within weeks of joining the platform, allocators discovered Monarq organically. The standardized presentation improved clarity, benchmarking provided context, and FirmIQ™ offered transparency that accelerated diligence. Allocators noted that Monarq’s profile was intuitive, allocator-friendly, and positioned the firm as a credible and institutional-quality manager in the digital asset space.
Key Success Factors
- Institutional Readiness: Monarq’s existing infrastructure aligned seamlessly with Crypto Insights Group’s framework.
- Allocator-First Presentation: Standardized profiles helped allocators access information quickly and easily.
- Peer Benchmarking: Peer context enhanced understanding of Monarq’s positioning and strengths.
- Operational Transparency: FirmIQ™ reinforced allocator confidence and streamlined diligence.
Industry Implications: Raising the Standard Through FirmIQ™
Monarq’s experience reflects a broader industry trend. Allocators no longer rely on performance data alone. They expect visibility into operations, controls, and governance as part of every evaluation.
FirmIQ™ sits at the center of this evolution. By providing a standardized format for operational data, it allows professional managers to demonstrate readiness and quality on equal footing with larger firms.
“Institutional allocators want proof of process as much as proof of performance. FirmIQ™ makes that visible by turning operational strength into something quantifiable, not just implied.”
-William Purdy
Director of Business Development, Monarq Asset Management
Looking Ahead: Building on Allocator Engagement
Early allocator discovery was only the beginning for Monarq. With a live profile that combines strategy, benchmarking, and operational transparency, the firm is now positioned for deeper, ongoing allocator conversations.
As Crypto Insights Group continues to expand its platform features, Monarq expects its presence to play an even greater role in driving allocator visibility and reinforcing its reputation as a professional, allocator-ready fund manager.
Reach Allocators More Effectively
Monarq’s experience shows how professional managers can accelerate allocator engagement through Crypto Insights Group. By combining standardized profiles, benchmarking, and FirmIQ’s™ operational readiness framework, the platform helps managers connect with allocators faster and with greater credibility.
👉 Book a demo with Crypto Insights Group to see how your fund can connect with allocators in weeks.
